In times of uncertainty, growth and change I’m super excited to have recently interviewed Bob Burg for my Limitless Leaders™ Podcast.
Bob is a Hall of Fame keynote speaker, and International Best Selling author of The Go-Giver, one of my all-time favourite books. I read a lot of books, and it's a book I refer back to often.
In his book The Go-Giver, Bob shares how a subtle shift in focus is not only a more uplifting and fulfilling way of conducting business but the most financially profitable way, as well.
Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
The Go-Giver, a Wall Street Journal and BusinessWeek Bestseller, has sold over 950,000 copies. Since its release, it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List and also translated into 28 languages. The book was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written and was on HubSpot’s 20 Most Highly-Rated Sales Books of All Time.
Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies.
The Go-Giver contradicts the notion that to be successful; you need to be a go-getter, a competitive hard-charger focused on getting new clients and making ever-bigger deals. I love how the book is written, it's easy to read, and the lessons throughout I have bought into my life since I first read it.
This book reinforces that giving rather than getting is your first priority in business and in life—and success will follow.
Becoming a “go-giver” means giving value to others, not as a strategy or quid pro quo, but as a way of leading a satisfying life.
The key Five Lessons we explore in the interview:
- The Law of Value: How much more you give others in value than you receive in payment defines your worth.
- The Law of Compensation: Your income depends on how many people you serve and how well you serve them.
- The Law of Influence: Your influence (social capital) is determined by the extent to which you put the interests of others' first.
- The Law of Authenticity: The most important thing you can offer is yourself.
- The Law of Receptivity: For effective giving, be open to receiving.
I absolutely loved interviewing Bob, and I know you, an important person in my community, will glean so much value from the Podcast interview.
You can sign up and listen to the podcast below, or you can also listen via Apple or Spotify.
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